Of course, I was shocked, unhappy and essentially disturbed since I was to travel at such a short notice. I came back three hours later, went through the mail again and called the Resourcing Team. What kind of accommodation are you looking for?
Please fill in the travel request form and send it back ASAP. Did you not get the invite yet? Image: yeowatzup. In the winter of my most excellent auto mechanic, Jake, gave me the bad news: my beloved year-old car should not be driven through any more Michigan winters. Too much corrosion was attacking the frame. Many car parts can be fixed or outright replaced, but a frame with too much corrosion becomes dangerously weak and impossible to repair. The steel in automobiles competes with the salt spread onto the roads during the winter.
Eventually, the salt wins because the rust spreads like crazy. He rebuilt the engine for me at , miles. Replaced the clutch, too. He also modified the suspension and exhaust system for me over the years as we made the car more fun to drive than it had been straight from the factory.
This was a moment of serious emotional import. This car and I had been through a lot together. It was even stolen in when I lived in Denver. Saturn had ruined the model for me with Chapter 2 Timothy Keirnan UX Professional Goes Car Shopping some ugly revisions in , and there were no other car brands on the market that remotely interested me.
I wanted the same car back as I had lost! But then the police found my original car partially stripped in a south Denver parking lot. So I had two SC2s in my driveway for a few months until my original car was restored and I sold the second one. Image: Wikimedia.
I spent a day at Acme Corp recently … you know, the multinational company that makes all the supplies for Wile E. Coyote and other avid inventors. Acme had a problem: research showed that their website was completely, unforgivably, disastrously hard to use for their customers. And ugly, on top of that, as if it was spat from a template circa So I sat down with the executives, everyone with a stake in the online presence, to help them improve the business metrics by improving their website.
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The book is liberally sprinkled with material taken from real world cases both from their own experience and from that of other practitioners. It is quite readable and should prove extremely valuable for anyone interested in making products that are actually useful and usable. Stories facilitate a level of communication that is as close to telepathy as you can get.
However, Whitney and Kevin have opened my eyes to the incredible power of storytelling; how communicating user needs combined with empathic listening is the bridge that closes the gap between software design and accessibility.
Brooks and Quesenbery offer concrete strategies for creating a richer design process and more successful user experiences. Program, Georgia Tech. Storytelling is as old as humanity. We seem to have forgotten this communication art, its wisdom, and its pleasure, in an era of action-movies with mindless superheroes and heroines. All the roads of storytelling lead to better understanding of oneself, of users, of stakeholders in the success of the user experience.
This useful and innovative book treats the key components of good storytelling in developing user experiences and provides smart, focused advice for putting techniques into practice. Going beyond the concept of personas and use cases, storytelling, as the authors illustrate so well in the book, can be applied to any part of the design and development of the product: from conception through birth and beyond.
Carol M. I have been tantalized by the power of the story to impact so many facets of the user experience process. The arrival of this thoughtful, actionable, and wide-ranging book is a glorious day! Whitney and Kevin clearly articulate the power and effectiveness of storytelling for understanding users and communicating their real experiences to all project stakeholders.
Their guidelines for integrating storytelling into user research and design have already given me new ways to help my clients better know their users and deliver great products and services. This is a reference I will be reaching for regularly. Designers must be able to explore this continuum, and return with information that helps design teams, and entire organisations, build better products and services.
Most of us know the power of the story, but we may not appreciate how applicable story-telling can be to the work of the designer—in understanding users, communicating with business stakeholders, and in envisioning and creating. This book discusses how and when you can use stories, as well as the mechanics of story-telling, with plenty of examples. The authors do not advocate any particular design methodology, but show how you can enhance your current toolkit by thinking more deeply about stories and their application.
Many designers have embraced elements of ethnographic study, conducting field trips and creating scenarios and personas. One of the great benefits of this book is that it helps us become more analytical and more organised, hence more effective, in our approach to storytelling.
Read this book, and put the power of the story to work for your projects. You can find longer answers to each in your copy of the book, either printed or digital version. Well, here it is. You are holding a book that combines the stories and skills of a professional storyteller who designs user experiences and a user experience designer who tells stories.
User experience design is about experience. Stories are those experiences. As Kevin and Whitney say in this book: We all hear stories. We all tell stories—every day in all parts of our lives. What happened in school today? What happened at work today? How did you manage that? What would you do if…?
As Kevin and Whitney also say, you are probably already hearing stories in the user research that you do. If you write scenarios for design or for usability testing, you are already telling stories. User experience is a very blurry concept. Consequently, many people use the term incorrectly. Furthermore, many designers seem to have a firm and often unrealistic belief in how they can craft the user experience of their product.
However, UX depends not only on how something is designed, but also other aspects. In this article, I will try to clarify why UX cannot be designed.
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