To rise above others, you need to ensure two basic things in your mobile application - The app should have something unique : There should be at least one feature in your application that could make it stand out from the crowd; on the basis of which you can boast about your app. The app should not have any weak spot : All the features and pages of the mobile app must work flawlessly. There should be no bug in the app - it must perform well and should be user-centric.
For this, it is required to test your app in different conditions and on different devices. Invest in in-app referral program You can also drive better downloads by providing leveraging offers to the existing users and prompting them to refer your app to others.
Social media marketing We often spend more on the development part, leaving lesser fund for the promotion of the app. Reviews and Ratings Reviews and ratings play a pivotal role in improving app visibility and organic downloads. Go Beyond Native app stores Making your mobile app available on different platforms can also be a big step towards reaching a wider range of audience and gain higher downloads. About the author Bhupinder Kour is the Technical Content Writer at Appinventiv Technologies who loves to pen down her understanding and knowledge in simplified and engaging manner.
Comments Post new comment Your name:. E-mail: The content of this field is kept private and will not be shown publicly. Lines and paragraphs break automatically. Log in Log in. As such, you might want to use your app preview videos to make a good first impression. They should be designed specifically for user acquisition — to educate, excite, and inspire users to take action and download your app instantaneously.
On average, users will lose interest within the first 10 seconds if your video is not engaging. Therefore, your most interesting features should be included at the beginning of your demo video. You should also throw in a voiceover, featured text, and background music while highlighting your key benefits. Visual appeal is another key factor for users when deciding whether or not to download an app. Now, as you get started, you should try to utilize the maximum amount of screenshots offered by the iOS App Store and Google Play Store.
Use them to show off the best design elements of your app. You see, the objective of screenshots, and most of the other components of App Store Optimization, is to focus on how your mobile app is a better choice than competing apps.
So, you can go ahead and post the screenshots in a logical order to showcase common user flows. And since the first screenshot is the most important, it should give the user a clear idea of the purpose of your app.
Each of your app screenshots should, in the end, highlight an important feature and include at least one line of brief text to explain it, if necessary. You can even use arrows to point out some of the features. The Apple App Store has a limit of 4, characters for the description.
Although that is a considerable amount of characters to have at your disposal, it is critical that you avoid having dense paragraphs, since users typically want to read information quickly. Use bullet points and write short paragraphs. That will help potential users pay attention and stay interested.
It is also important to include information about the key features of your app at the beginning of your description. This can lead to dramatic increases in the number of organic app downloads. Experts say the best thing to do is to add as many languages as you can, since mobile users are more likely to download your app if it is in their native language.
Also, make sure that you list any new languages you have added to your app in the Updates section of your app description. With an increasing number of free apps on the market, it has become increasingly difficult to convince users to pay for an app upfront. Users aged 25 to 34 have the second highest daily usage. Here are some suggestions you may want to consider. In fact, I highly recommend that you use a combination of these methods. But before you can do that, you need to look for the most relevant results.
Their platform can help you search for the top blogs that are related to your app. Search for that same category on Buzzsumo and see what kind of results you get. This is a great place to start. Play around with the filters to narrow the results. So send an email. Keep it short and be direct. Contact as many relative blogs and influencers as possible. The publisher gets charged based on the number of downloads for the app. This strategy increases your exposure in the App Store, which can lead to more downloads.
For our purposes, we only want to look at the Apple App Store. Here are some places to look at as a promotional channels for your pay per install strategy. Use email marketing tactics Not all mobile applications are for a completely new business.
Take advantage of your existing resources. If your business has a current customer base, contact these people. So come up with an effective email campaign and reach out to your current list of subscribers.
SMS marketing Instead of just sending an email, try sending a text message to your customers as well. Include a promotion in the text message.
Platforms like this make it super easy to contact your customers via mass messaging. You can consider a boost campaign which in a few days it will provide more users than the milestone you fixed for your plan. On the other hand, you can choose non-incentivized ads which are more expensive but with better lifetime value.
If your budget gives you the opportunity, you can advertise your app using native ads , which are not intrusive. Their main advantage is to make viewers aware of the benefits of your app. Facebook is your big chance to promote your app. The main benefit is that you have access to your target audience in a free manner, but you need to invest a lot of time creating a connection with the other members of those groups.
You need to do that before you present them your app. Maybe this will give you the opportunity to discover their preferences and in the meantime, you can add new features to your app that they will appreciate. There are different opinions from all kind of people and you have to choose the most relevant for your app. The good news is that a great part of those members can become your users if you select the groups carefully.
Again, content is the key. With wise messages, you will win more users. There are platforms like Product Hunt or HackerNews that can help you promote your app. If you reach some users that consider your app appropriate for them, then other adepts will come and you will gather users in no time.
If you add UTM source, your plan will be more efficient. We keep telling you the benefits of new technologies that can bring new people into your app without you spending a lot of money. Discover the moment of the highest engagement for your actual users and invite them to share your app with their friends using special buttons implemented inside your app. Another great situation that can generate new users is when you choose deep linking for helping them to reach the desired activity within your app.
You need to invest some effort in implementing these strategies at first, but after that everything becomes easier.
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